Privacy Policy
Effective Date: May 13, 2026
1. Introduction
This Privacy Policy describes how homeupgradetrends.com (“we”, “us”, “our”, or the “Site”) collects, uses, and discloses information when you visit our website or interact with our advertising content.
The Site operates as an advertising marketplace. The content on this Site is paid promotional material (“advertorial”) designed to connect U.S. homeowners with third-party window-replacement service providers. By using the Site, you acknowledge the practices described below.
2. Information We Collect
2.1 Information You Provide
- Interactions you have with our content, such as clicks on calls-to-action.
- Any information you choose to submit if you are routed to a third-party partner’s website to request a quote (name, address, telephone number, email, property details, etc.).
- Communications you send to us, such as emails to support@homeupgradetrends.com.
2.2 Information Collected Automatically
When you visit the Site, we and our service providers automatically collect:
- Device & browser information — browser type, operating system, screen size, language, referrer URL, time zone.
- IP address & approximate location — derived through IP-based geolocation in order to determine whether your ZIP code may qualify for the offers presented.
- Usage & interaction data — pages viewed, time on page, scroll depth, links clicked, video playback events, and other interactions captured by analytics and session-replay tools.
- Identifiers from cookies, web beacons (pixels), and similar technologies.
3. Cookies and Tracking Technologies
We and our advertising and analytics partners use cookies, web beacons, JavaScript tags, and similar technologies. The Site relies on the following categories of services:
- Google Tag Manager — a tag-management container used to load and manage other marketing and analytics tags.
- Outbrain Pixel — used to measure conversions and optimize native-advertising campaigns that drive traffic to the Site.
- Newsbreak Pixel — used to measure conversions and optimize advertising campaigns on the Newsbreak platform.
- Microsoft Clarity — provides session replay, heatmaps, and behavioral analytics so we can understand how visitors interact with the Site.
- Pushnami — powers opt-in web push notifications. If you decline the browser permission prompt, you will not receive push messages.
- Sentry — used for front-end error monitoring and performance diagnostics.
- Cloudflare — provides content delivery, security, and traffic analytics.
- IP geolocation services — used to determine the geographic region associated with your IP address for the purpose of presenting region-appropriate offers.
Most browsers let you refuse or accept cookies and clear existing cookies. The “Help” menu of your browser will explain how. Disabling cookies may affect the functionality of the Site.
4. How We Use Your Information
We use the information we collect to:
- operate, maintain, and improve the Site;
- determine whether you may be eligible for the offers featured on the Site (based on home-ownership status, ZIP code, window age, or property type indicated by you or inferred from your traffic source);
- match you with third-party window-replacement service providers (“Partners”) who may contact you with quotes;
- measure and optimize the performance of our advertising and content;
- detect, prevent, and address fraud, abuse, security, and technical issues;
- comply with applicable legal obligations.
5. How We Share Your Information
We share information with the following categories of recipients:
- Service Providers — vendors that provide analytics, error monitoring, hosting, content delivery, push-notification delivery, and similar services on our behalf (such as Google, Microsoft Clarity, Sentry, Pushnami, and Cloudflare).
- Advertising Partners — networks and platforms (such as Outbrain and Newsbreak) that deliver traffic to the Site and require event/conversion signals to optimize and measure campaigns.
- Marketing Partners and Window Service Providers — when you click a call-to-action that connects you to a third-party offer, you may be redirected to a partner’s site or your request may be forwarded to one or more window-replacement service providers who may contact you. Those parties’ use of your information is governed by their own privacy policies.
- Legal & Safety — where required by law, court order, or governmental request, or to enforce our Terms, or to protect the rights, property, or safety of any person.
- Business Transfers — in connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business.
We do not sell your personal information for money. However, certain disclosures to advertising and marketing partners may be considered a “sale” or “sharing” under some U.S. state privacy laws. See “Your Rights and Choices” below.
6. Third-Party Links and Offers
The Site contains links to third-party websites, including those of our marketing partners and window-replacement providers. We are not responsible for the content, privacy practices, or data handling of those third parties. Please review their privacy policies before submitting any information to them.
7. Your Rights and Choices
7.1 Marketing communications
You can unsubscribe from email or SMS communications sent by third-party partners by using the unsubscribe link they provide or by contacting them directly. We do not directly send marketing emails or SMS from this Site.
7.2 Push notifications
If you have opted in to receive push notifications, you can disable them at any time in your browser or device settings.
7.3 Cookie and ad controls
You can disable cookies in your browser. You can also opt out of certain advertising cookies through industry tools such as the Network Advertising Initiative or the Digital Advertising Alliance.
7.4 California residents (CCPA / CPRA)
California residents have the right to:
- know what personal information we collect, use, disclose, and “sell” or “share”;
- request deletion of personal information;
- correct inaccurate personal information;
- opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising;
- limit the use of sensitive personal information;
- be free from discrimination for exercising these rights.
To exercise these rights, email support@homeupgradetrends.com. We may need to verify your identity before fulfilling a request.
7.5 EEA / UK residents (GDPR)
If you are in the European Economic Area or the United Kingdom, you have the right to access, correct, delete, restrict, or object to our processing of your personal data, and the right to data portability, subject to applicable law. You may also lodge a complaint with your local data-protection authority.
8. Children’s Privacy
The Site is intended for adults aged 18 and over. We do not knowingly collect personal information from children under 13 (or under 16 in the EEA/UK). If you believe a child has provided us with personal information, please contact us so we can delete it.
9. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, comply with our legal obligations, resolve disputes, and enforce our agreements.
10. International Transfers
The Site is hosted and operated from the United States. If you access the Site from outside the United States, your information will be transferred to, stored, and processed in the United States or other countries that may not have the same data-protection laws as your country of residence.
11. Security
We use commercially reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the Internet or electronic storage is completely secure.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Effective Date” above indicates when this Policy was last revised. Material changes will be posted on this page. Your continued use of the Site after any such change constitutes acceptance of the updated Policy.
13. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at: